Turn Attention into Actionable Insight and Measurable Impact with Attentive Lift

Brands know attention matters, but a missing link between attention and brand outcomes has made it hard to prove real results.

The solution is now available in the UK and AU with Attentive Lift.

Our proprietary measurement solution ties GumGum’s attention metrics to industry-leading brand lift players, helping you pinpoint the optimal attention time required to drive brand outcomes.

Here’s what you can unlock with Attentive Lift:

Next-Level Brand Lift: Pinpoint the exact attention time required to unlock meaningful brand lift

Fuel Future Campaigns: Use attention insights to guide creative and contextual strategy

Confidently Justify Spend: Validate impact, cut waste, and drive stronger results

Reach holiday audiences with context-driven CTV that builds lasting brand recall

Extend your story with OLV that reaches audiences where they browse, scroll, and shop

Receive an On Device brand study, with minimum spend, when you package CTV and OLV together