Convert Auto Intenders
to Buyers at Relevant Moments
In an unpredictable economy and evolving ad landscape, auto brands need smarter ways to connect. AI-powered contextual solutions help you cut through the noise and drive real results.
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Trusted by Top Auto Brands to Drive Results
A New Way to Discover and Connect with Potential Buyers
Our proprietary AI engine analyzes billions of daily signals across the Open Web - combining three core technologies: Contextual Understanding, Dynamic Creative, and Attention Intelligence. This unified system drives stronger connections at every stage - from discovery and planning to activation and reporting.
Find and Understand Auto Intenders Accurately and at Scale
GumGum’s Contextual AI maps billions of web signals to align each impression with the right mindset, finding new ways to reach your audience.
Unlock previously hidden contexts
Enable new category entry points
Target where competitors are/aren’t
Creative That Converts Impressions Into Action
Whatever the stage of the buyer journey, GumGum creative will resonate.
Measure What Matters with Real-Time Attention Optimization
Go beyond impressions. We track engagement signals to fine-tune your creative and media for maximum impact - refining your strategy based on what actually captures interest.
See the Results That Matter Most
Track the metrics auto marketers care about most, from upper-funnel awareness to dealer floor visits.
Driving awareness among local Tier II shoppers
Learn More Boosting consideration with racing enthusiasts
Learn More Increasing site traffic for top ten global brand
Learn More Generating high-quality test drive requests
Learn More Lifting brand favorability for a luxury automaker
Learn More Ready to Drive Into the Mindset Era of Automotive Advertising?
We’ve helped top auto brands boost ROI and buyer engagement, let’s do the same for you.
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FAQ
We map billions of Open Web data points to ensure every impression resonates with the right audience mindset—think vehicle review pages, financing calculators, dealer locators and comparison content—to pinpoint users actively researching cars.
Our units are able to work throughout the funnel depending on what activation and KPIs you’re looking to accomplish. No matter the tier of automotive, our creative can align with the goals for your campaign.
As a top 15 SSP according to Jounce rankings, our publisher partners help us gain 900M+ monthly uniques across 30K MFA-free sites. No matter the contextual alignment that fits your objectives, our premium partners, with sites such as Business Insider, The Drive, Rolling Stone, People, Sports Illustrated and more, will reach your intenders.
Our Contextual Intelligence ensures brand suitability at every level—analyzing both page text and video frames to keep your ads away from unsafe or inappropriate content. Plus, we partner exclusively with publishers that offer 100% MFA-free inventory, so your campaigns run only in premium, brand-safe environments.