Outcomes measures the real-world impact of GumGum campaigns. It will evolve to show which strategies worked best against your brand objectives, and eventually, it will optimize results across both digital and offline outcomes
Outcomes helps marketers validate performance now and in the future, building every plan with confidence and measurable ROI that informs smarter decisions ahead.
Now available in Beta across North America
Measurable metrics include: Web Events, In-App Events, Web Conversions, and Mobile App Installs
Go beyond media metrics to reveal the true impact of every GumGum impression
Find out exactly which strategies, signals, and creative actually move the needle