Tap into the Emotional Power of the Holidays
Discover What’s on Shoppers’ Minds and Why It Matters for Your Brand this Holiday Season.
3,000 Voices. 6 Markets. 1 Goal:
Smarter Holiday Campaigns.
This season, thousands of consumers across the globe told us what’s top of mind as they prepare to celebrate. Their answers reveal how brands can show up with more meaning, value, and impact, right when it counts.
Three Themes That Will Shape the 2025 Holiday Season
What brands need to know this holiday season, straight from shoppers, to help create standout campaigns:
Holiday Shoppers are Feeling Joyful Nostalgia as They Prepare for the Season
From cozy traditions to hopeful new moments, people are drawn to brands that match the spirit of the season.
Shoppers Remain Financially Cautious,
Highlighting Value Will Win Loyalty
The Gift of Giving Is Still At The
Forefront of The Holidays
With budgets under pressure, stand out with creative that highlights value and emotion.
Timing is Everything and Shoppers Want Choices
Holiday discovery starts early. The brands that win start inspiring shoppers now.
Your 2025 Holiday Campaign Partner
From planning to performance, we help you reach
shoppers in the right mindset, at the right moment.
of GumGum campaigns see
upper funnel brand lift
of GumGum campaigns see
lower funnel brand lift
Intelligence That Moves With Holiday Moments.
Powered by the industry’s most advanced AI, The Mindset Graph™ maps attention, context, and creative performance — so your holiday campaigns are smarter, faster to launch, and easier to measure.
Tap Into The Emotions Of The Season
Connect brands with shoppers by tapping into seasonal emotions like joy and nostalgia accurately and at scale with GumGum’s Contextual AI.
Make Your Creative The Star Of The Season
Don't Miss Out On the Holiday Spirit.
We’ve helped top auto brands boost ROI and buyer engagement, let’s do the same for you.
Activate Your Campaign Today
