Your Plan to Drive Awareness
A Roadmap to Impactful Holiday Marketing
Top Ad Units & Best Practices to Hit Your Campaign KPIs this Season
Your Tailored Ad Plan
Intrinsic In-Game
With over 3 billion people gaming, it is highly likely your target audience is spending time gaming. Intrinsic In-game ads offer the ability for you to reach your audience in a non intrusive way, in an environment where they are fully engaged.
All impressions are 100% viewable
MOBILE-APP ONLY
In-Screen Expandable Display
This high impact unit increases the brand’s message visibility through an expanded real estate opportunity. It is fixed at the bottom of the screen and expands as the user interacts with it.
CROSS-PLATFORM
Viewability
CTR
Mobile Engagement Rate
In-Screen Expandable Video
Merging high impact display with video amplifies the video’s messaging within the webpage, allowing for greater scale and viewability. An autoplay video loads in a banner and allows the video to expand upon user interaction.
CROSS-PLATFORM
Viewability
CTR
Video Completion Rate
(:15s video)
Desktop Skins
This high impact video unit, which can also feature your video assets, natively surrounds the publisher content and is designed to remain 100% viewable through the user’s journey on the page.
DESKTOP ONLY
Viewability
CTR
Video Completion Rate
(:15s video)
Verity™, Contextual Intelligence Platform
Verity™ is the first ad tech provider to receive content-level accreditation from the MRC for contextual analysis, brand safety and suitability across CTV, desktop and mobile web environments. VerityTM analyzes the full context of a page or video, including audio, video, images and text, to place ad messaging within contextually relevant, accurate and brand safe environments.
Along with GumGum’s high-impact solutions, boost your brand awareness during the key holiday shopping period via our Verity™ Video PMP offering. Apply Verity™ to any existing programmatic video strategy for an additional layer of contextual relevance and safety via our DSP integrations.
Attention Intelligence Platform (AIP)
GumGum now offers attention measurement for all display creative campaigns via Playground xyz’s award-winning Attention Intelligence Platform (AIP). AIP and the products it powers measure Attention Time, the length in time, in seconds, that an ad is actually looked at, to offer advertisers unprecedented insights into their ad spend.
SEE HOW VERITY AND AIP WORKED TOGETHER TO ACHIEVE 398% ROAS for DOMINO’s
Reach Holiday Audiences with GumGum’s Creative
With GumGum’s high-impact ad units, you can reach holiday audiences where they are present and most engaged:
Shoppers
Advertisers are 75% more likely to reach Holiday Shoppers across the GumGum platform
Giving
Advertisers are 11.7% more likely to reach Holiday Shoppers across the GumGum platform
Celebrators
Advertisers are 63% more likely to reach Holiday Celebrators across the GumGum platform
Holiday Campaign Results with GumGum
- In 2022, GumGum drove outstanding results for a leading e-commerce brand’s Black Friday Campaign in EMEA.
- GumGum’s contextual technology ensured that all of the ad placements were highly visible, brand safe and contextually relevant, driving the highest impact and performance against the brand’s KPIs:
- In 2022, GumGum’s Desktop Skin and Mobile Skin Christmas campaign captured consumer attention for a jewelry brand in EMEA:
- Brand Study results showed that the Banner and Scroller element on the Mobile Skin were significantly attention-grabbing:
In this blog post, we will provide more insights on In-Game advertising, specifically how you can develop the right ad creative to boost performance for your campaign.
Unveiling Key Holiday Opportunities
Maximize your holiday campaign’s potential during the holiday season through our unparalleled sponsorship opportunities.
Fall Fashion (GLOBAL)
Tailgating (US)
Labor Day Weekend (US)
Halloween
Cold & Flu Season
Cyber Monday
Veteran's Day (US)
Thanksgiving (US)
Chanukah
Christmas
Boxing Day (UK, CANADA, AUS)
New Years's Eve
Health & Wellness