Your Plan to Drive Viewability
A Roadmap to Impactful Holiday Marketing
Top Ad Units & Best Practices to Hit Your Campaign KPIs this Season
Your Recommended Ad Solutions
In-Screen Expandable Corner
This unit captures the user's attention as it organically appears in the right corner of a user’s mobile device among contextually relevant content.
All impressions are 100% viewable
MOBILE-APP ONLY
Viewability
CTR
Mobile Engagement Rate
In-Screen Expandable Video
Merging high impact display with video amplifies the video’s messaging within the webpage, allowing for greater scale and viewability. An autoplay video loads in a banner and allows the video to expand upon user interaction.
CROSS-PLATFORM
Viewability
CTR
Video Completion Rate
(:15s video)
Skins
This high impact video unit, which can also feature your video assets, natively surrounds the publisher content and is designed to remain 100% viewable through the user’s journey on the page.
CROSS-PLATFORM
Viewability
CTR
Video Completion Rate
(:15s video)
In-Screen Frame
This high impact animated format frames mobile screens to then collapse into a banner that remains fixed at the bottom of the screen as users scroll through relevant content.
MOBILE ONLY
Viewability
CTR
Mobile Engagement Rate
Verity™, Contextual Intelligence Platform
Verity™ is the first ad tech provider to receive content-level accreditation from the MRC for contextual analysis, brand safety and suitability across CTV, desktop and mobile web environments. Verity™ analyzes the full context of a page or video, including audio, video, images and text, to place ad messaging within contextually relevant, accurate and brand safe environments.
Along with GumGum’s high impact solutions, boost your brand messaging by applying Verity™ to other programmatic campaigns using our DSP and SSP integrations.
Attention Intelligence Platform (AIP)
GumGum now offers attention measurement for all display creative campaigns via Playground xyz’s award-winning Attention Intelligence Platform (AIP). AIP and the products it powers measure Attention Time, the length in seconds, that an ad is actually looked at, to offer advertisers unprecedented insights into their ad spend.
SEE HOW VERITY™ AND AIP WORKED TOGETHER TO ACHIEVE 398% ROAS for DOMINO’s
Reach Holiday Audiences with
GumGum’s Creative
With GumGum’s high-impact ad units, you can reach holiday audiences where they are present and most engaged:
Shoppers
Advertisers are 75% more likely to reach Holiday Shoppers across the GumGum platform
Giving
Advertisers are 11.7% more likely to reach Holiday Shoppers across the GumGum platform
Celebrators
Advertisers are 63% more likely to reach Holiday Celebrators across the GumGum platform
Holiday Campaign Results with GumGum
- In 2022, GumGum drove outstanding results for a leading e-commerce brand’s Black Friday Campaign in EMEA.
- GumGum’s contextual technology ensured that all of the ad placements were highly visible, brand safe and contextually relevant, driving the highest impact and performance against the brand’s KPIs:
- In 2022, GumGum’s Desktop Skin and Mobile Skin Christmas campaign captured consumer attention for a jewelry brand in EMEA:
- Brand Study results showed that the Banner and Scroller element on the Mobile Skin were significantly attention-grabbing:
The holiday season is coming early this year! Get ahead of your competition, acquire leads and generate sales in the lead up to the holiday season.
Leveraging Contextual and Attention Insights for Effective Holiday Season Advertising
Unveiling Key Holiday Opportunities
Maximize your holiday campaign’s potential during the holiday season through our unparalleled sponsorship opportunities.
Fall Fashion (GLOBAL)
Labor Day Weekend (US)
Halloween
Cold & Flu Season
Cyber Monday
Veteran's Day (US)
Thanksgiving (US)
Chanukah
Christmas
Boxing Day (UK, CANADA, AUS)
New Years's Eve
Health & Wellness