Dunk the basket with your audience this College Basketball season
The 2024 Men's College Basketball Tournament drew nearly 10 million viewers, while the Women's Championship outperformed it, averaging 18.7 million and peaking at 24 million—the first time the women's final led in viewership. Leverage Contextual Segments for precise targeting within relevant content to drive higher ad performance.
Activate This Contextual Segment in 5 Easy Steps
The Verity™ Curated Segments can be easily activated in The Trade Desk & Xandr’s Invest DSP.
your DSP.
segment(s) of choice.
necessary inclusion/
exclusion logic.
Curated Contextual Segments
to Reach Your Audience
These segments have been crafted to provide advertisers with additional targeting opportunities to reach their key audiences, including for pivotal moments and topics that matter.
Top Benefits:
Verity™ is Cookieless
Leverages a combination of IAB content categories and keywords to reach relevant consumers.
Verity™ Analyzes all Available Signals
Includes brand safety/suitability parameters that are aligned to GARM's Brand Safety Floor and Suitability Framework.
Verity™ is Third-Party Validated
Available off-the-shelf for quick activation, ensuring you do not miss out on any opportunities to reach and make a meaningful impact with your audiences.
A Closer Look at Verity™:
GumGum’s Contextual Intelligence Platform
Verity™ is Cookieless
It leverages its contextual expertise to place brand messaging within relevant and suitable content without the use of any personal data.
Verity™ Analyzes all Available Signals
It identifies text, images, audio and video to empower the buy-side and the sell-side to implement brand safety and suitability strategies without over-blocking safe content.
Verity™ is Third-Party Validated
It is the first ad tech platform to receive content-level accreditation from the Media Rating Council (MRC) for contextual analysis, brand safety and suitability across CTV, desktop, and mobile web.